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Research

Conducting qualitative and quantitative research that collects data and information.

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Analysis

Observing, evaluating, and interpreting behavior, data, communications, and situations.

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Ideation

Leading independent and group development of creative, engaging solutions.

Zette uses a spectrum of services to design clear, effective solutions. Each of these steps has its own products, but the ultimate outcome of our work is strategically-crafted and ready-to-use concepts, frameworks, guides, and copy.

No one knows your business like you do, so Amanda employs a collaborative approach to every engagement. By leveraging all insights and resources available—yours and ours—we'll create the best solutions for your business.


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Amanda Hornyak

Brand & Communications Consultant

As our chief strategist and the owner of our consulting practice, Amanda Adams Hornyak leads every client engagement. Her 20+ years of experience in brand and communications strategy spans multiple industries, audiences, and countries, giving her a unique collection of experiences and methodologies to apply to the marketing challenges of most organizations. Before founding Zette in 2011, Amanda served as a strategic planner for local and international ad agencies working with brands such as USAA, Michaels, Sony, Hewlett-Packard, AMD, and AT&T.

Today, Amanda is a recognized leader in her field and always seeking new challenges to test her skills. A passionate philanthropist, Amanda serves as a board member and committee chair for Girls Scouts of Central Texas and as a board committee chair for LifeWorks. She loves her hometown state of New Mexico, her talented husband, their sweet baby boy, and their adorable shihtzu, Momo.


Talented Partners

As you implement the solutions we design for you, we're here to provide guidance and support to your staff and contractors. If you'd like recommendations for a specialist in any field, please ask. These are some of our favorite creative partners:


Flexible Engagements

We work around the needs of our clients, whether that's by completing turnkey planning projects or consulting on an as-needed hourly basis. Because we're not a full-service agency, there's never a commitment to outsource an entire project. We're happy to introduce you to our extensive network of specialty partners, including strategists in related fields, creative shops, PR firms, and web developers.

 

We keep excellent company.