A Proven Process

Zette provides a spectrum of strategic planning services used by ad agencies for decades to design clear, effective solutions. Each of these steps in the planning process has its own products, but the ultimate outcome of our work is strategically-crafted and ready-to-use concepts, frameworks, and project plans.



Conducting qualitative and quantitative research that collects data and information.



Observing, evaluating, and interpreting behavior, data, communications, and situations.



Leading independent and group development of creative, engaging solutions.

Trusted Consultants

Our team includes specialists in business and marketing strategy, brand strategy, content strategy, information architecture, media planning, demand gen, B2B lead gen and marketing automation, public relations, research, and data science.

Each consultant and analyst has spent the last 10-20 years applying and refining their skills through repeated application with high-performing brands, acquiring a wealth of experience in their respective fields. And we genuinely love what we do.


Amanda Adams  |  President & Chief Strategist

Our Chief Strategist, Amanda Adams, participates in every client engagement. Her 17 years of experience in brand and communications strategy spans multiple industries, audiences, and countries, giving her a unique collection of experiences and methodologies to apply to the marketing challenges of most organizations. Before founding Zette in 2011, Amanda served as a strategic planner for local and international ad agencies working with brands such as USAA, Michaels, Sony, Hewlett-Packard, AMD, and AT&T.

Today, Amanda is a recognized leader in her field and always seeking new challenges to test her skills. A passionate philanthropist, Amanda serves as a board member and committee chair for Girls Scouts of Central Texas and as a board committee chair for LifeWorks.

Alisa Cohen Victoria  |  Senior Consultant

After beginning her career working for world-renowned ad agencies GSD&M and Publicis, Alisa Cohen Victoria shifted her talents to the not-for-profit sector, bringing her enthusiasm for strategic communications and storytelling to organizations such as Dell Children’s Medical Center, American Cancer Society, and The University of Texas at Austin. With a wide range of experience, Alisa’s strengths lie in her ability to quickly acclimate to and assess new projects with fresh perspective and critical thinking. Her expertise includes developing and executing effective omni-channel campaigns, and her work has received recognition for excellence regionally and nationally.

Since moving to Austin in 1996, Alisa has been an active member of the community. She volunteers with the Junior League of Austin, participates in Leadership Austin programs, and enjoys the music, art, and nature of the city.


Josh Finto  |  Brand & Experience Designer

For almost 20 years, Josh Finto has served as a creative strategist, brand experience architect, and art director for brands from boutique to retail, from tech startups to Fortune 500 companies. For the last ten of those years, Josh has partnered with Zette to develop powerful brands, compelling communications, and memorable brand experiences. He co-founded one of Austin's premiere design firms, has taught college-level typography classes, and continues to pursue new challenges as a creatively-obsessed thinker and doer. Today, Josh runs a full-time creative practice independent of Zette, as owner and creative director of the design firm, Make It So.

Pia Rodriguez

Pía Rodriguez  |  Communications Coordinator

Born and raised in Costa Rica, Pía fell in love with Austin while earning her B.S. in Marketing with a minor in Supply Chain Management from the McCombs School of Business at the University of Texas. She believes the creativity, logistics, and skills involved in both subject areas complement each other perfectly in the world of business.

Pía graduated with a passion for digital marketing, technology, and UX design. She also admits to a coffee addiction and a joy of dogs, yoga sculpting classes, world travel, and homemade burgers. We’re pleased to have Pía’s support across all of our engagements as she deepens her knowledge of branding and communications.

Talented Partners

As you implement the solutions we design for you, we're here to provide guidance and support to your staff and contractors. If you'd like recommendations for a specialist in any field, please ask. These are some of our favorite creative partners:

Flexible Engagements

We work around the needs of our clients, whether that's by completing turnkey planning projects or consulting on an as-needed hourly basis. We can adapt quickly because of our modern, virtual staffing model: a team of trusted independent contractors, the majority of whom have worked with our founder for 5-10 years.

Because we're not a full-service agency, there's never a commitment to outsource an entire project. You can keep your communications management and creative production in-house or with outside partners. We're happy to introduce you to our extensive network of specialty partners, including creative shops, PR firms, and web developers.


We keep excellent company.