We're not an agency. We're a consultancy.
What's the difference? While an agency provides full-service support, Zette Consulting specializes in research, analysis, and strategic planning.
When your business needs to scale up or has a unique or first-time need, such as re-branding or planning a product launch, Zette gives you immediate access to seasoned strategists to plan those projects. Without the commitment to outsource the entire project, you can keep most of your communications management and creative production in-house, with freelancers, or with other specialty partners, such as design firms.
Since 2011, we have used this model to help leaders of growth-stage upstarts, mid-market businesses, and nonprofit organizations deliver clear communications, create extraordinary brand experiences, and find the most effective paths to growth.
Unlike the broad offering of an ad agency, our services are limited to what we do best—strategic planning and consulting. As a result, our recommendations are influenced by nothing but your best interests.
Because no one knows your business like you do, we employ a collaborative approach to every engagement. By leveraging all insights and resources available—yours and ours—we'll create the best solutions for your business.
Whether Zette is coaching your team in new strategy practices, leading a project to completion, or consulting on-demand, you always have swift access to senior talent when you need it. We're ready to scale quickly and gracefully to meet your team's needs.
About Our People
Amanda Adams, President & Chief Consultant
Growing up in Albuquerque, Amanda decided at an early age she would one day be a scientist. By 16, she was studying human behavior and pathology earnestly. After earning a degree in psychology at the University of Texas, Amanda focused her passion for behavioral science on a career in marketing and communications. She followed a similar path to her grandfather, an ad exec of the 1960s, serving in strategy roles for boutique and international ad agencies such as Critical Mass, Tocquigny Advertising, and DDB New York. After a decade of working with FORTUNE 500 brands such as Hewlett-Packard, USAA, and AT&T, Amanda founded Zette Consulting in 2011.
Today, Amanda's experience spans multiple industries, audiences, and countries, giving her a unique collection of experiences and methodologies to apply to the marketing challenges of most organizations. She is a recognized leader in her field and always seeking new challenges to test her skills.
Amanda is a New Mexican in soul, a Southerner at heart, and an entrepreneur in spirit. She and her husband enjoy music, road trips, and spoiling their adorable shih-tzu, Gizmo.
The Zette Team
By hiring a consultancy dedicated to marketing strategy, you can be confident that an accomplished specialist will be assigned to each of your projects. Our Chief Consultant, Amanda, participates in every engagement, but some projects deserve specialized support.
That's when you'll meet other members of the Zette team. Our analysts and strategists each offer 10-20 years of experience in their respective fields and their collective expertise includes business strategy, brand strategy, content strategy, information architecture, media planning, B2B demand gen, public relations, research, and data science. To adapt to our clients' evolving needs, we use a modern, virtual staffing model: our team consists entirely of independent contractors, the majority of whom have worked with our founder for 5-10 years.
As you implement the solutions we design for you, we're here to provide guidance and support to your staff and contractors. If you'd like recommendations for a specialist in any field, please ask. These are some of our favorite creative partners: