A Proven Process

Zette provides a spectrum of strategic planning services used by ad agencies for decades to design clear, effective solutions. Each of these steps in the planning process has its own products, but the ultimate outcome of our work is strategically-crafted and ready-to-use concepts, frameworks, and project plans.



Conducting qualitative and quantitative research that collects data and information.



Observing, evaluating, and interpreting behavior, data, communications, and situations.



Leading independent and group development of creative, engaging solutions.


Accomplished Strategists

Our team includes specialists in business and marketing strategy, brand strategy, content strategy, information architecture, media planning, demand gen, B2B lead gen and marketing automation, public relations, research, and data science. Each consultant and analyst has spent the last 10-20 years applying and refining their skills through repeated application with high-performing brands, acquiring a wealth of experience in their respective fields.


President & Chief Strategist

Our Chief Strategist, Amanda Adams, participates in every client engagement. Her 15 years of experience in brand and communications strategy spans multiple industries, audiences, and countries, giving her a unique collection of experiences and methodologies to apply to the marketing challenges of most organizations. Before founding Zette in 2011, Amanda served as a strategic planner for local and international ad agencies working with brands such as USAA, Michaels, Sony, Hewlett-Packard, AMD, and AT&T. Today, she is a recognized leader in her field and always seeking new challenges to test her skills.


Talented Partners

As you implement the solutions we design for you, we're here to provide guidance and support to your staff and contractors. If you'd like recommendations for a specialist in any field, please ask. These are some of our favorite creative partners:


Flexible Engagements

Because we're not a full-service agency, there's never a commitment to outsource an entire project. You can keep your communications management and creative production in-house, with freelancers, or with other specialty partners, such as design firms.

We work around the needs of our clients, whether that's by completing turnkey planning projects or consulting on an as-needed hourly basis. We can adapt quickly because of our modern, virtual staffing model: a team of trusted independent contractors, the majority of whom have worked with our founder for 5-10 years.


We keep excellent company.